Photography has never been objective. Only deliberate.

Celebrating 100 years of an icon. The Leica M series preserves the luxury of control in an era increasingly defined by automation — allowing photographers to decide what matters before the shutter is ever pressed.

Fully manual focus, shutter speed, and exposure provide the ability to shape meaning through framing, timing, and omission.

Simple. Deliberate. Human.

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BURGER KING CORPORATION